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Hi There,

Welcome to the digital realm where creativity meets strategy, and every pixel tells a story!  My name is Stephanie Ngina and as a seasoned content creator, digital marketer, and influencer manager, I've cultivated a passion for transforming ideas into engaging narratives that captivate audiences. Join me on this virtual journey as we explore the art of storytelling, the science of digital strategy, and the magic of influencer connections. Dive into my blog, where every project is a testament to the power of compelling content and strategic digital manoeuvres. 

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Samsung Stories: From Pixels to Appliances, Crafting Content that Shines.



Ola 👋🏽. Before we even jump into this post, looking back at the brands I have handled as a social media manager brings me such pride. Who thought giving a fresh college graduate with zero digital marketing experience a brand as big as Samsung to manage would be a good idea? But you know what? Shout out to all the managers who give newbies a chance. If it weren't for the head of social media, Wavinya, who took a chance on me, I'd not have worked outside my comfort zone.

Ok, back to the topic at hand, Samsung. This brand challenged me in so many ways, from research to community management to crisis management 🥲. All I knew about smartphones was the basics: camera specs, storage and how cute the phone looked, but by the end of my tenure with Samsung, I could sing phone and home appliance specs in my sleep. I used to dream about refrigerators and TVs, I kid you not.




(The QLED TV was my favourite appliance. The ambient mode was such a fascinating feature that it made me delve deeper into TV research to create creative content.)


One of my tasks was to localize content because one thing about the Kenyan audience is that we shall spot an inauthentic, blanket campaign and it won't do well online. Samsung was a brand that was already well-known as a rival to Apple, but the home appliances catalogue wasn't that well-known. With the help of my amazing designers, we came up with some really cool concepts. The brand gave us some leeway to get creative, plus their products were fun to research and create content for.



(I took this photo of my colleague with the S10, and the fact that the client approved it to go up on the page shows the creative freedom we had)


When they asked me whether I worked well under pressure, I now know they were asking about Samsung because if there was a time the pressure got wessser it was during launches. Device launches were the most hectic time for me because I was live-tweeting as the ceremony went on. If there was a global launch without a local one, it meant me overlapping hours and watching the live stream, listening and tweeting. Local launches were fun because we interacted with the device firsthand, plus a day out of the office was always welcomed.

I also have blog writing experience thanks to this brand. I would curate monthly blogs where I would deep-dive into either a phone or an appliance. If I wasn't already living and breathing Samsung, these blogs kicked my knowledge into high gear.

Reflecting on my journey with this brand, I am proud and honoured to be part of a team that cemented Samsung Kenya's social media presence. I got to attend events, create amazing content, handle mishaps with an amazing team and learn a whole lot about Samsung.

Until next time, stay creative.



 
 
 

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